Nurture Your Leads into Hot Prospects

Hot prospects are relatively easy to handle. It’s the other 75 percent of your pipeline that requires care and nurturing.

Aprimo Lead Management helps you qualify your leads so that you can handle them in the most appropriate way based on their position in the buying cycle. With Aprimo, you can rate leads according to their behavior through sales channels, such as your website. For example, you can monitor prospect behavior so that when they click on a particular link, this behavior is added to their lead scoring.

By analyzing the budget, authority, need, and timing of each lead, you’ll soon gain a better understanding of how best to help them. You have complete control over how to define thresholds for passing along leads to sales.

Looking for ways to help sales and marketing work closely? Aprimo integrates with Salesforce.com to pass along your hottest leads immediately to your sales team without requiring sales to learn a marketing solution.