We are bold. We are innovative. We are leaders. We are Aprimo.

About Us

Aprimo is a category-leading marketing operations platform that frees CMOs and their teams to focus on smarter marketing by automating the Five Marketing Essentials: plan, spend, create, distribute, and perform. Aprimo's comprehensive suite improves time-to-market and maximizes a company's marketing investment to drive revenue.

The Five Marketing Essentials:

Our leading marketing operations platform increases the value of marketing and provides a smarter way to manage the Five Marketing Essentials:

Plan
Align organizations and strategy
More
Spend
Allocate and manage investments
More
Create
Improve content quality and velocity
More
Distribute
Launch local and channel campaigns
More
Perform
Optimize results and experiences
More

Our Story

In 1998, a team of marketers developed a more intelligent way to manage the complexities of marketing operations. We pioneered this industry, and we’ve been leading the category ever since. After 12 years of success, Aprimo was acquired in 2011 by Teradata Corporation. But, the Aprimo brand never left the hearts and minds of our global customers. Aprimo reemerged in 2016 as an independent company with one goal: to raise the value of marketers.

Team Aprimo

With multiple decades of combined industry experience, our leadership team provides second-to-none trailblazing and innovation in the marketing operations space. And the larger Aprimo team – comprised of thought leaders, technical gurus, support specialists, and creative entrepreneurs – brings an unprecedented level of expertise to and through the entire organization.