BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20200812T132726Z DESCRIPTION:Content takes a great deal of resources to create—between 30- 40% of most marketing budgets—and is often used only once\, even if it c ould be used in other channels or to reach other customer personas. Brands need to reimagine their content creation process and streamline their cus tomer experiences using content atomization strategies that increase conte nt findability and re-use.\n \nDAM practitioners have a major role to play in this! Lisa Grimm will share from her experiences across varied industr ies including retail\, life sciences\, and media on aligning your DAM to y our end user’s needs and workflow. Aprimo’s Ed Breault will discuss th e role artificial intelligence has in scaling content experience building blocks (the output of content atomization)\, the need for a “DAM-as-a-Se rvice” program that brings the content to the user’s preferred creativ e tools\, and stories about what Aprimo customers are doing now to bring c ontent creation into the future.\n \nMore details to come. Keep an eye on https://www.aprimo.com/events for updates.\n DTEND;TZID="Eastern Standard Time":20200916T130000 DTSTAMP:20200812T132726Z DTSTART;TZID="Eastern Standard Time":20200916T120000 LAST-MODIFIED:20200812T132726Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:DAM in 2021 & Beyond: Content Atomization For The Fu ture TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000106D28A08A70D601000000000000000 01000000037DBD8B8282E8C4693DB5240FC187425 X-ALT-DESC;FMTTYPE=text/html:< !--[if gte mso 10]>

Content takes a great deal of resources to create— \;between 30-40% of most marketing budgets—\;and is often used only o nce\, even if it could be used in other channels or to reach other custome r personas. Brands need to reimagine their content creation process and st reamline their customer experiences using content atomization strategies t hat increase content findability and re-use.

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DAM practitioners have a majo r role to play in this! Lisa Grimm will share from her experiences across varied industries including retail\, life sciences\, and media on aligning your DAM to your end user’\;s needs and workflow. Aprimo’\;s Ed Breault will discuss the role artificial intelligence has in scaling cont ent experience building blocks (the output of content atomization)\, the n eed for a “\;DAM-as-a-Service”\; program that brings the content to the user’\;s preferred creative tools\, and stories about what Ap rimo customers are doing now to bring content creation into the future.

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Mo re details to come. Keep an eye on https://www.aprimo.com/events for updat es.

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