Webinar: The Personalization Dilemma
How Can I Ensure Compliance When Every Consumer Expects an Individualized Message?
Duration: 1 hour
Consumers of financial services now demand hyper-personalized content, but that expectation puts a lot of stress on companies subject to regulatory oversight. Getting more content into the market isn’t enough; that content must be relevant, timely, and most of all, it must meet compliance requirements to avoid costly fines and penalties.
Join Rab Govil, CEO, Naehas, and Brett Molotsky, Industry Vice President – Financial Services, Aprimo, as they discuss how financial services can effectively balance the expectations of today’s consumers with the need for regulatory compliance. Rab and Brett will share ideas, perspectives, and customer stories about financial services firms struggling to strike this balance and the strategies they (and you) can apply to overcome it.
- Overview of the challenges that organizations in financial services face — meeting new consumer demands while meeting strict industry regulations
- Tips on how to strike that elusive balance between giving consumers a great experience while ensuring compliance
- Customer stories of how they were able to meet these challenges, including insights on strategies that worked best
Industry Vice President – Financial Services
Brett Molotsky is an accomplished technology services professional with 25 years experience in international services management and delivery, enterprise SaaS solution sales, customer success, technology consulting, and project management, including 10 years experience with 21 CFR Part 11 validation of automated systems and 6 years experience in enterprise marketing management solutions. Team-oriented, charismatic leader with proven success in team and consensus building, problem solving, business analysis, and process improvement. Proven track record in growing revenue in service-oriented environments, building customer loyalty, and advocating for customer needs in technology implementation projects. Thrives in dynamic, fluid, and high-energy environments while maintaining a positive, even-tempered approach.
Rab Govil is the CEO and founder of Naehas. Rab is a lifelong innovator with a passion for solving complex problems. Rab founded Naehas after seeing first-hand the many manual and labor intensive processes within the financial industry. Today top financial institutions use the Naehas platform to automate their processes to deliver more personalized products and offers across all channels while significantly reducing errors. Rab has an MS from Rochester Institute of Technology in Computational Imaging where he was a President’s scholar. Rab also is a founding board member of AI4ALL.