The Convergence of DAM and Production Workflow: a Combination to Drive Adoption, Compliance & Productivity

Sep. 26, 2019 11:00 AM – 12:00 PM CDT

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What You'll Learn

As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.

Why is this combination important? Where do you start? What key things should you do to capture the potential?

This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.

What You'll Learn

As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise.

Why is this combination important? Where do you start? What key things should you do to capture the potential?

This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.

Speakers

Speakers

Francisco Ruiz
SVP Advisory Services & Practice Development

Francisco Ruiz is Senior Vice President of Advisory Services & Practice Development at EMMsphere.

Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context.

Francisco Ruiz
SVP Advisory Services & Practice Development

Francisco Ruiz is Senior Vice President of Advisory Services & Practice Development at EMMsphere.

Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context.

Uran Kabashi
Manager, Demand Generation Account Based Marketing

Uran Kabashi leads Global Demand Generation & Account Based Marketing for Aprimo, an MRM & DAM solution provider. He has been with the organization for 3 years and has experience in everything from CRM system administration, to board level reporting & analytics as well as marketing operations. Over the last year, Uran was promoted to lead the demand generation team, and has worked to launch a brand new ABM program, as well as to revamp current demand generation systems & processes.

Uran Kabashi
Manager, Demand Generation Account Based Marketing

Uran Kabashi leads Global Demand Generation & Account Based Marketing for Aprimo, an MRM & DAM solution provider. He has been with the organization for 3 years and has experience in everything from CRM system administration, to board level reporting & analytics as well as marketing operations. Over the last year, Uran was promoted to lead the demand generation team, and has worked to launch a brand new ABM program, as well as to revamp current demand generation systems & processes.

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