Scale Content, Reduce Content Expenses with Experience Building Blocks
Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo
Duration: 1 hour
If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks, and it involves establishing a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. At Aprimo, we call the concept “Experience Building Blocks” and it’s our unique way of ensuring maximum findability and reuse of content to power the customer experience.
This session will focus on demoing specific features and uses cases currently available in Aprimo solutions to make the promise of content reuse a reality at your brand.
VP, Product Management Smart Content Hub
Petra focuses on product strategy for the Aprimo Content Cloud and is driving Aprimo’ s practical artificial intelligence (AI) solutions. She has been active in product visioning and product management most of her career, as she was part of the ADAM Software management team has prior experience managing packaging software solutions at Artwork Systems.
Senior Director of Product Marketing
Anjali is the Senior Director of Product Marketing at Aprimo. She previously spent 8 years as an industry analyst at Forrester Research. She is an industry expert in MarTech and eCommerce, having been cited by publications like The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times.