Webcast: Sailing Through the Turns
Sailing Through the Turns: Lessons From 2020 and How to Build Resiliency at Your Company With Aprimo
Wednesday, November 11, 2020 | 10:00AM ET / 4:00PM CET
Duration: 1 hour
While the year of 2020 will always be associated with the worldwide COVID-19 pandemic, its effects will continue to ripple for the next several years which means brands must anticipate further turns. With a solid content operations capability in place, your organization can pivot and remain resilient regardless of market conditions.
Ed Breault, Aprimo’s Chief Marketing Officer, will dive into specific topics to help guide users and teams as you prepare for 2021:
- What we’ve learned from Aprimo customers about strategy and planning pivots
- A summarization of the best market predictions for 2021
- Growing importance of content operations to optimize the content lifecycle
Chief Marketing Officer
As CMO, Ed is responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Influencer Marketing, Strategic Communications, Content Marketing, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.