Marketing Planning and Budgeting? Make Sure Every Dollar Counts

October 2, 2019 1:00 PM – 2:00 PM CDT

REGISTER NOW

Next Section

What You'll Learn

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.

Join Aprimo & KPMG as we uncover the major challenges you face in planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!

What You'll Learn

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.

Join Aprimo & KPMG as we uncover the major challenges you face in planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!

Speakers

Speakers

Jason Galloway
Managing Director, Customer Advisory Practice, US Marketing Transformation Lead, KPMG LLP

Jason Galloway is a Managing Director in the KPMG’s Customer Solutions Advisory Practice and serves as the Marketing Transformation and Technology offering lead. He has over 15 years of global experience across a wide variety of industries helping marketing leaders build capabilities critical to thriving in highly disruptive environments.

Jason Galloway
Managing Director, Customer Advisory Practice, US Marketing Transformation Lead, KPMG LLP

Jason Galloway is a Managing Director in the KPMG’s Customer Solutions Advisory Practice and serves as the Marketing Transformation and Technology offering lead. He has over 15 years of global experience across a wide variety of industries helping marketing leaders build capabilities critical to thriving in highly disruptive environments.

Mark Fera
SVP of Industry Solutions, Aprimo

Mark Fera is the Senior Vice President of Industry Solutions for Aprimo. In his role, working collaboratively with the Americas, International and Alliances GTM teams, Mark’s teams develop industry specific solutions to address the most pressing marketing needs of CMOs, CFOs, and CIOs.

Mark Fera
SVP of Industry Solutions, Aprimo

Mark Fera is the Senior Vice President of Industry Solutions for Aprimo. In his role, working collaboratively with the Americas, International and Alliances GTM teams, Mark’s teams develop industry specific solutions to address the most pressing marketing needs of CMOs, CFOs, and CIOs.

Ready to Take the Next Step?

Request a Live Demo