Marketing Planning and Budgeting? Make Sure Every Dollar Counts

October 30, 2019 1:00 PM – 2:00 PM CDT

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What You'll Learn

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.

Join Aprimo & KPMG as we uncover the major challenges you face in planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!

What You'll Learn

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.

Join Aprimo & KPMG as we uncover the major challenges you face in planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!

Speakers

Speakers

Jason Galloway
Managing Director, Customer Advisory Practice, US Marketing Transformation Lead, KPMG LLP

Jason Galloway is a Managing Director in the KPMG’s Customer Solutions Advisory Practice and serves as the Marketing Transformation and Technology offering lead. He has over 15 years of global experience across a wide variety of industries helping marketing leaders build capabilities critical to thriving in highly disruptive environments.

Jason Galloway
Managing Director, Customer Advisory Practice, US Marketing Transformation Lead, KPMG LLP

Jason Galloway is a Managing Director in the KPMG’s Customer Solutions Advisory Practice and serves as the Marketing Transformation and Technology offering lead. He has over 15 years of global experience across a wide variety of industries helping marketing leaders build capabilities critical to thriving in highly disruptive environments.

Ed Breault
CMO, Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As Chief Marketing Officer, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.

Ed Breault
CMO, Aprimo

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As Chief Marketing Officer, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.

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