Webcast: Chasing the E-commerce Unicorn

Aprimo Sync! Season 2

Chasing the E-commerce Unicorn – How DAM is Central to Omni-channel Experience at Stanley Black & Decker

Duration: 1 hour

Stanley Black & Decker is one of the largest, fastest growing and most innovative tools and storage companies in the world with 50 tools sold per second around the world. Rather than resting on this achievement, the team at Stanley Black & Decker has been making an intentional effort to improve its eCommerce capability using Aprimo DAM as a single source of truth for content while integrating into numerous applications to drive a consistent and exceptional omnichannel customer experience.


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Stanley Black and Decker’s Senior DAM Developer, Peter Scoins, will walk you through the journey he has led including the trials and tribulations of thinking globally in a siloed world and integrating with a number of solutions to make the overall user experience better from contributor to consumer.

Meet the Speaker:

Peter Scoins
Senior DAM Development
Stanley Black & Decker

Peter Scoins is a highly-motivated and results orientated 30-something professional focused primarily on Digital Asset Management. He has experience in the web development and creative sector of the IT Industry.

Peter has a proven track record of working towards providing high-quality technology-based solutions and system integrations for multiple clients throughout Europe and The United States.

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