Avoiding the Potholes With Marketing Ops: Keys to Mastering Marketing Trends for 2020 and Beyond

November 13, 2019 10:30 AM – 11:30 AM CDT

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What You'll Learn

The news is full of stories that keep CMOs up at night: potential recession, trade wars, or the reality that a much larger company has just entered their market. Where some see only barriers to success, leading companies see opportunities and are making the necessary changes to how they do business, before it’s too late.

In this webinar, Jeff Clark of SiriusDecisions and David Schweer of Aprimo will share the top trends affecting marketing today to help you effectively plan for 2020, and they’ll reveal what you need to know to get your marketing department 2025-ready.

What You'll Learn

The news is full of stories that keep CMOs up at night: potential recession, trade wars, or the reality that a much larger company has just entered their market. Where some see only barriers to success, leading companies see opportunities and are making the necessary changes to how they do business, before it’s too late.

In this webinar, Jeff Clark of SiriusDecisions and David Schweer of Aprimo will share the top trends affecting marketing today to help you effectively plan for 2020, and they’ll reveal what you need to know to get your marketing department 2025-ready.

Speakers

Speakers

Jeff Clark
Research Director, Marketing Operations Strategies, SiriusDecisions

Jeff Clark brings more than 25 years of b-to-b marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecisions’ research on marketing measurement and technology planning. His work helps B-to-B organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.

Jeff received a BS in resource economics and political science from the University of New Hampshire.

Jeff Clark
Research Director, Marketing Operations Strategies, SiriusDecisions

Jeff Clark brings more than 25 years of b-to-b marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecisions’ research on marketing measurement and technology planning. His work helps B-to-B organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.

Jeff received a BS in resource economics and political science from the University of New Hampshire.

David Schweer
Director of Product Marketing, Aprimo

David Schweer is a Director of Product Marketing for Aprimo focusing on solution positioning, field enablement, and managing release information for the Aprimo platform. He has held various roles in Solution Consulting, Product Marketing and R&D for London-based SDL, plc and Teradata, and Prysm. David received his MBA from Butler University and is based in Indianapolis, IN.

David Schweer
Director of Product Marketing, Aprimo

David Schweer is a Director of Product Marketing for Aprimo focusing on solution positioning, field enablement, and managing release information for the Aprimo platform. He has held various roles in Solution Consulting, Product Marketing and R&D for London-based SDL, plc and Teradata, and Prysm. David received his MBA from Butler University and is based in Indianapolis, IN.

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