Duration: 1 hour | If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks: establish a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. By embracing modular content, you ensure maximum findability and content reuse to power the customer experience. This session will focus on demoing specific features and uses cases currently available in Aprimo solutions to make the promise of content reuse a reality for your brand.
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