Test drive the best DAM in the business.

Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


Consumer Goods





The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Scale Content, Reduce Content Expenses with Modular Content: How to do it in Aprimo

Duration: 1 hour | If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks: establish a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. By embracing modular content, you ensure maximum findability and content reuse to power the customer experience. This session will focus on demoing specific features and uses cases currently available in Aprimo solutions to make the promise of content reuse a reality for your brand.


About UsCareersPress and MediaContactTrust
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.