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Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

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Featured

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Partners

Scale Content, Reduce Content Expenses with Modular Content: How to do it in Aprimo

Duration: 1 hour | If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks: establish a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. By embracing modular content, you ensure maximum findability and content reuse to power the customer experience. This session will focus on demoing specific features and uses cases currently available in Aprimo solutions to make the promise of content reuse a reality for your brand.

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