Duration: 1 hour
Join the Aprimo team to learn how you can increase productivity and efficiencies while optimizing collaboration amongst teams with our Adobe connector for Adobe Experience Manager (AEM). We’ll be showcasing how you can use Aprimo DAM and Aprimo PM with AEM.
Betty Seifu, Product Marketing Analyst and Jim Cavedo, Vice President Solutions Consulting will provide a solution overview and discuss the ease and business value of the integration. You’ll get the chance to see the solution in action during a brief demo. Finally, you can add your own voice to the conversation during the live Q&A.
In this webcast, you’ll learn how you can:
- Connect Aprimo’s ideation, workflow, and project management capabilities with AEM
- Optimize collaboration by enabling teams to search, browse, and use assets across Aprimo and AEM
- Capture and link activity and content data between Aprimo and AEM
- Empower teams with the ability to customize workflows between Aprimo and AEM to optimize productivity
- Deliver a seamless user experience by navigating with ease between Aprimo and AEM to quickly locate assets and marketing activities
Product Marketing Analyst
Betty is a Product Marketing Analyst at Aprimo focusing on overseeing and developing competitive intelligence, managing analyst relationships and assisting with product updates and releases.
Betty joined Aprimo from Allied Solutions where in her role as a Product Manager, she worked closely with Allied’s vendors and sales field to create and distribute educational pieces and marketing materials to help bolster its brand, market presence and scope. Her areas of focus included loan origination services, consumer lending programs, business intelligence solutions, and mobile lending solutions.
Vice President Solutions Consulting
Jim is the Vice President, Global Solutions Consulting at Aprimo and has served in similar roles since starting with Aprimo in 2014. In this role, Jim has the opportunity to speak to customers and business leaders about how Aprimo can help solve their most pressing challenges with Operations, Content and Performance, help driving their organization forward, transforming marketing and becoming a market leader. Prior to joining Aprimo, from 2008 through 20014, Jim was the Sr. Director Consumer Marketing at International Speedway Corporation (recently acquired by NASCAR) where he leveraged Aprimo daily to drive the companies various marketing activities and channels.