How Genius Brands Are Creating Their Experience-Driven Marketing Organizations
How Genius Brands Are Creating Their Experience-Driven Marketing Organizations
Duration: 30 minutes
Genius brands put experience at the intersection of content and data—delivering personalized and impactful experiences at zero moments of truth. As a top CMO imperative, marketing organizations must move away from being cost centers and become revenue generators. This requires a new way of working that centers the customer in company culture, org structure, and processes to embrace unparalleled customer-centricity. Teams must reinvent processes to take “work about work” out of daily tasks so they can focus on unleashing the power of their content and maximizing every experience they put in market. This presentation will explore these strategies and showcase market-leading examples that disrupt customer patterns.
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Meet the Speakers:
Ryan Hennigan
Director, Digital Platforms
Dolby
Ed Breault
Chief Marketing Officer
Aprimo