Webcast: Digital Asset Management in 2021
DAM in 2021 & Beyond: Content Atomization For The Future
Duration: 1 hour
Content takes a great deal of resources to create—between 30-40% of most marketing budgets—and is often used only once, even if it could be used in other channels or to reach other customer personas. Brands need to reimagine their content creation process and streamline their customer experiences using content atomization strategies that increase content findability and re-use.
DAM practitioners have a major role to play in this! Listen as Lisa Grimm, Global Director, Digital Asset Management of Novartis shares her experiences across varied industries including retail, life sciences, and media on aligning your DAM to your end user’s needs and workflow. Aprimo’s Ed Breault also discusses the role of artificial intelligence in scaling content experience building blocks (the output of content atomization), the need for a “DAM-as-a-Service” program that brings the content to the user’s preferred creative tools, and will share client stories on bringing content creation into the future.
Global Director, Digital Asset Management
Lisa has been directing DAM, taxonomy and content programs in the US and Europe since the mid-1990s, for companies, museums and archives large and small, including Women.com, Nature Publishing Group, Drexel University College of Medicine, Elsevier, GSK, Amazon and many more. She currently leads worldwide DAM initiatives at Novartis from their Dublin office. She can be found complaining about missing or terrible metadata on Twitter at @lisagrimm, and she occasionally writes about beer history for anyone who will pay her. She holds BA and MA degrees in archaeology and an MS-LIS, all of which have been extremely useful in her career, in both predictable and wildly unexpected ways. Find her at lisagrimm.com.
Chief Marketing Officer
As CMO, Ed is responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Influencer Marketing, Strategic Communications, Content Marketing, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.