Webcast: Citizens Bank Digital Asset Management Success Story
Celebrating 15 years of Continuous Improvement: Our Story at Citizens Bank
Duration: 30 minutes
This session, led by Kathy Greene, describes the Citizens Bank processes and how they use the system and keep their operational data clean enough to make audits and regulatory checks simple.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with over $175 billion in assets. Its Consumer Banking division operates about 1,000 branches and across 11 states under the Citizens Bank brand.
As a long-time user of Aprimo solutions, the team at Citizens Bank has been continuously implementing change and driving new and more valuable outcomes to the business. Over this period, review cycles have become shorter and efficiency on work has continued to increase. The efficiency of the marketing team is achieved without sacrificing effectiveness or compliance.
Business System Analyst
Kathy has been responsible for the Aprimo solutions at Citizens Bank since the beginning, almost 15 years ago! She continuously improves and innovates the Citizens Bank solution by working with business lines to discuss existing or proposed processes, develop short and long-term strategies, and program automated workflows within Aprimo MRM application.
In addition, Kathy is responsible for training and user adoption for users new to Citizens Bank as well as existing users as new features and capabilities come online.