Webcast: Aprimo and Salesforce - Scaling Personalization with AI
Aprimo and Salesforce – Scaling Personalization with AI
Duration: 1 hour
Personalization requires more than just data; it also requires a new way of working. Aprimo and Salesforce have partnered to digitally transform the upstream and downstream processes of the customer experience—from brainstorming and kick-off, through design and delivery of content, all the way to reporting on performance—to create a sustainable and seamless experience across every customer touchpoint.
The secret is using Aprimo AI and Salesforce Einstein to streamline, automate, and enrich the steps required for brands to deliver the right content, with the right tone, to the right customer, at the right time—for every campaign. This session will dive into AI’s transformative potential for your brand and offer you a roadmap into how you can deliver the best customer experience possible.
Senior Director of Product Management
Doug is a Senior Director of Product Management for the Salesforce Marketing Cloud. In this capacity he designed and led the development of Einstein Content Selection, an industry-leading content optimization and automated personalization capability. He continues to direct roadmap and vision for Einstein Content including the Einstein Content Selection capability & Einstein Copy Insights.
Doug received his Bachelor Degree from Purdue University and received his Masters in Computer Science from the University of Illinois at Urbana-Champaign. He resides in Indianapolis, IN.
Director of Product Marketing
David Schweer is a Director of Product Marketing for Aprimo focusing on solution positioning, field enablement, and managing release information for the Aprimo platform. He has held various roles in Solution Consulting, Product Marketing, and R&D for London-based SDL, plc, Teradata, and Prysm. David received his MBA from Butler University and is based in Indianapolis, IN.