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The Aprimo Blog: Why Every CMO Needs to Think Like a CFO

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Why Every CMO Needs to Think Like a CFO

The past few years have seen a whirlwind of developments in both Digital Asset Management (DAM) and blockchain technology. DAM solutions have grown beyond just file storage into robust lifecycle management solutions. Blockchain technology has also grown beyond its roots…

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Why Every CMO Needs to Think Like a CFO

Why Every CMO Needs to Think Like a CFO

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