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Planning & Performance

The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

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Digital Content Operations: What is it? And why do I need it?
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Digital Content Operations: What is it? And why do I need it?

Leading Brands Balance Agility and Compliance
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Leading Brands Balance Agility and Compliance

Scale Content Operations: Understand the When and Why of Your Marketing
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Scale Content Operations: Understand the When and Why of Your Marketing

Top 3 Ways Content Reuse Can Help You Scale
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Top 3 Ways Content Reuse Can Help You Scale

Why Every CMO Needs to Think Like a CFO

Why Every CMO Needs to Think Like a CFO

Agile Marketing FAQs
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Agile Marketing FAQs

Set Your Marketing Goals for Tomorrow, Not Today
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Set Your Marketing Goals for Tomorrow, Not Today

Aprimo + Salesforce: Digitally Transform CX and Marketing, Sales Alignment
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Aprimo + Salesforce: Digitally Transform CX and Marketing, Sales Alignment

AI—More than just another piece of tech
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AI—More than just another piece of tech