The Forrester Wave™: Marketing Resource Management, Q3 2022 evaluates the most significant marketing resource management providers to show how each provider measures up and helps marketing professionals select the right one for their needs.
Aprimo scores high marks for financial planning and budgeting, project and resource management, and content planning and production capabilities in the MRM category Forrester defines as “evolving into a marketing coordination and ROI powerhouse.”
“Aprimo’s robust MRM suite gives customers a full gamut of financial planning and budgeting, project and resource management, and content planning and production capabilities. Organically-built money management is rare for vendors in this category, but Aprimo delivers."
Aprimo also received the highest possible scores across numerous criteria, including: Security and governance, Innovation roadmap, Partner ecosystem, and Commercial model.
Grab a copy of the report now to see how Aprimo measures up and helps marketing professionals like you.