Successful Content Management for Pharmaceuticals & Life Sciences Industry
More than Regulatory Review: Successful Content Management for the Life Sciences
Managing the creation, review, distribution, and localization of content globally remains a challenge for life sciences organizations. Join Brett Molotsky, Industry Vice President at Aprimo, and René Affolter, Global Business Development Director at gateB, as they offer insight into the full lifecycle management of promotional and non-promotional content.
- Avoid bottlenecks
- Design more agile content plans
- Effectively measure engagement with patients and healthcare providers
Vice President of Industry Solutions
Brett Molotsky has spent the majority of his career helping enterprises leverage technology to meet customer needs while enforcing compliance with internal and external policies. As a thought leader in this space he has published several articles and has authored a book on applying business requirements to technology solutions. He currently resides in Southern California and has been with Aprimo since 2006.
Director Global Business Development
For more than 13 years, René Affolter has been working in the field of enterprise software. He helps companies make the right choices when it comes to marketing technologies and supports them closely during implementation and beyond. Before joining gateB in 2014 he was Head of European Business Development for a provider of rights and royalties management software in London.
Industry Vice President
Over 25 years experience helping regulated industries achieve performance results, specifically in field of life sciences. Extensive background assisting Fortune 500 organizations with the planning, automation, and management of their multimillion-dollar marketing initiatives. Past Vice President of the Business Marketing Association in Boston, and a member of the AMA and other industry associations. 5-time winner of the 50 Most Influential People in Sales Lead Management and has been featured multiple times on the Sales Lead Management Association (SLMA) “20 Women to Watch” List.