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Standard Life Digital Asset Management Success Story

Simpler Reviews, Approvals with Single Source of Truth

Standard Life is a UK-based life savings brand with a nearly 200-year history. Their marketing team uses Aprimo Productivity Management and Digital Asset Management to organize, manage, and deliver efficient marketing operations that help their teams respond faster to market changes and changes in their organization.

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About Standard Life

The Standard Life brand is almost 200 years old and today it is focused on being their customers’ first choice for their life savings. In the UK, Standard Life helps people with their life savings by providing financial planning and wealth management services to their clients.

Standard Life Needed Digital Asset
and Work Management

Standard Life Success Story

Like many firms in the financial services space, mergers and acquisitions are common and Standard Life was no exception to this trend.

Standard Life needed a way to ensure that the content they acquired through mergers was altered to meet Standard Life’s brand standards and that every piece of new content met the stringent content regulations.

Changing footers, company names, addresses—that all takes a great deal of time and energy to make those minute but essential changes to thousands of pieces of content.

Standard Life sought a marketing planning and operations solution that could

Apply Metadata

Automatically apply metadata to assets

Regulatory Review Made Simple

Make regulatory review simpler and more efficient

Standardize Content

Standardize branded content and workflows

Find and Reuse Content

Make approved content easy to find and reuse

Consistent Record Keeping

Ensure consistent record keeping

Analyze Campagin Effectivness

Analyze effectiveness of campaigns


We needed to execute company name changes on content quickly, efficiently, accurately, and, again most importantly, compliantly.

- Elaine Smith, Marketing Systems Manager, Standard Life

100k Assets and Rapidly Growing

Standard Life + Aprimo

Aprimo Productivity Management gives Standard Life the power to create robust, standardized processes that ensure regulatory demands are strictly adhered to and brand guidelines are followed.

Aprimo Digital Asset Management and Productivity Management give Standard Life the flexible capabilities they need.

DAM has enabled Standard Life to not only establish a single, centralized place where team members can go to retrieve brand- and regulation-approved content, it enables them to intuitively and effectively collaborate and to integrate new marketing teams acquired from mergers much more efficiently.

Standard Life Success Story


We have to demonstrate compliance, and Aprimo allows us to carry out and document controlled self-assessments using insight reports and sampling that tests the effectiveness of the controls we have in place.

- Sophie Simpson, Senior Marketing Systems Consultant, Standard Life

Standard Life Maximizes Marketing Operations

Standard Life Success Story

After implementing Aprimo DAM and Productivity Management, Standard Life markets with confidence, assured that their content is compliant, on brand, high quality, and that it gets to market fast. The marketing team and their partners are served by customized, automated processes that streamline content curation, and are well documented and up to regulatory standards.

With Aprimo, Standard Life can once again focus on what drives them most: helping their customers make good choices with their life savings.

See the Results

Here’s how Aprimo helped Standard Life maximize their marketing operations:

  • 20% reduction in capacity and 10% reduction in cost due to more efficient processes and elimination of duplicate material
  • 30% reduction in headcount
  • Eliminated multiple duplicate systems saving £100,000s per year
  • Reduced regulatory approval time by at least 80%
  • Reduced content approval time to one day in response to Covid-19
  • Created 80 pieces of Covid-19 related content in 8 weeks while team was all working virtually driving very quick speed to market


Aprimo has helped us ensure regulators that our processes are robust and easily monitored.

- Sophie Simpson, Senior Marketing Systems Consultant, Standard Life

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