Emerging → Developing → Practicing → Optimizing → Leading
Your creatives, marketing and digital operations are prioritizing collaboration, but they would be more efficient and effective with automated content reviews and workflows that optimize content operations to enable seamless interaction across departments.
Characteristics of this stage:
- You still have challenges with speed, consistency, quality and proving ROI
- Workflows often stall, break down or take far too much time – impacting speed to market
- You have some automation, but many processes are still manual and disjointed, which can lead to wasted time and higher costs, misalignment, miscommunication and impact to your brand experience
- Teams don’t always have clear visibility into who is working on what
Download Your Full Assessment to See How You Can:
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Enable performance and content personalization at scale |
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Use intelligence and automation to eliminate low-value rote work and empower teams to collaborate on the work that matters: driving high-value content and experiences into market |
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Stay on top of localizing, replacing, and refreshing content without creating chaos, by automatically moving content into creative queues to get content updates done on time |
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Enable teams to work faster, better and smarter without sacrificing brand, regulatory or legal compliance |
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Manage all content in an experience optimized to the content’s business use case |
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