Emerging → Developing → Practicing → Optimizing → Leading
Your marketing, content operations, and digital professionals are seamlessly working together within a centralized process to plan, create, manage and diagnose content optimization opportunities. You know the full story behind your content with a unified view into in-flight and in-market content, campaigns and experiences. Your challenge is maintaining that leadership status.
Characteristics of this stage:
- Pressure to remain a revenue generator, not cost center, for the organization
- Pressure to build the just-right, curated experiences that customers demand quickly and efficiently
- Constant demand for fresh, personalized, engaging, and consistent experience
- Need ability to quickly pivot to meet new market and customer demands
Download Your Full Assessment to See How You Can:
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Scale performance and content personalization |
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Continuously optimize the content lifecycle |
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Drive even greater productivity, automation and insights to improve ROI |
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Quickly iterate and drive experiences to market |
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Continuously align marketing efforts with business goals to impact revenue |
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Remain a revenue generator, not cost center, for the organization |
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