Reverse Engineering the Customer Experience Webinar Series

Next Section

Upcoming Webinars:

HIDDEN TO SAVE STYLE

How to Go Agile
Without Going Crazy

MAR
27

Ensuring Your Content has
Relevance, Consistency, Convenience
and Long-Term Value for
an Optimal CX

Creating Content Experiences
for Every Stage of
the Buyer’s Journey

SEP
18

OCT
10

Reverse Engineering the Customer Experience Webinar Series

Times have changed. Consumers now expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase. And they aren’t afraid to divert their loyalty or communicate via their social channels if they don’t receive their optimal experience.

So how can marketers ensure they execute innovative experiences that are on-brand, every time? They need to reverse engineer how they deliver customer experiences by optimizing their content, processes and technology.

Reverse Engineering the Customer Experience Webinar Series

Times have changed. Consumers now expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase. And they aren’t afraid to divert their loyalty or communicate via their social channels if they don’t receive their optimal experience.

So how can marketers ensure they execute innovative experiences that are on-brand, every time? They need to reverse engineer how they deliver customer experiences by optimizing their content, processes and technology.

Content and the Customer Experience: Best Practices for B2B Marketers

Christine Polewarczyk & Ed Breault

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process and technology challenges that handicap business goals and can hurt the customer experience.

In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, discussed the most common content challenges organizations are experiencing today and how they relate to customer experience. They shared data and insights on B2B content maturity, provided best practice guidance on how to build a high-performing content engine, and offered advice on ways organizations can reverse engineer their brand experience across various consumer channels.

Download the replay or view the slide deck to learn how optimizing your content can lead to innovative brand experiences.

Christine Polewarczyk

Service Director for the Content Strategy
and Operations Practice
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

Content and the Customer Experience: Best Practices for B2B Marketers

Christine Polewarczyk & Ed Breault

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process and technology challenges that handicap business goals and can hurt the customer experience.

In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, discussed the most common content challenges organizations are experiencing today and how they relate to customer experience. They will shared data and insights on B2B content maturity, provided best practice guidance on how to build a high-performing content engine, and offered advice on ways organizations can reverse engineer their brand experience across various consumer channels.

Download the replay or view the slides to learn how optimizing your content can lead to innovative brand experiences.

Christine Polewarczyk

Service Director
for the Content
Strategy and
Operations Practice
SiriusDecisions

 

Ed Breault

Vice President
of Marketing
Aprimo

SEP
18

Ensuring Your Content has Relevance, Consistency, Convenience and Long-Term Value for an Optimal CX

Ed Breault & Anjali Yakkundi

As a marketing leader, it’s your role to champion a more customer-centric culture and mindset as you begin to reverse engineer the customer experiences your brand provides. But where do you start?

In this webinar, Ed Breault, Vice President of Marketing at Aprimo and Anjali Yakkundi, Product Marketing Director at Aprimo, will discuss how to adopt new processes, methodologies and technologies that can help ensure you are producing content that gives your customers the exceptional customer experience they deserve.

Join us at 12 pm central on Sept. 18 for this second webinar in our series on Reverse Engineering the Customer Experience to learn more about how to optimize processes and technologies for better brand experiences.

Ed Breault

Vice President of Marketing
Aprimo

 

Anjali Yakkundi

Product Marketing Director
Aprimo

Ensuring Your Content has Relevance, Consistency, Convenience and Long-Term Value for an Optimal CX

Ed Breault & Anjali Yakkundi

As a marketing leader, it’s your role to champion a more customer-centric culture and mindset as you begin to reverse engineer the customer experiences your brand provides. But where do you start?

In this webinar, Ed Breault, Vice President of Marketing at Aprimo and Anjali Yakkundi, Product Marketing Director at Aprimo, will discuss how to adopt new processes, methodologies and technologies that can help ensure you are producing content that gives your customers the exceptional customer experience they deserve.

Join us at 12 pm central on Sept. 18 for this second webinar in our series on Reverse Engineering the Customer Experience to learn more about how to optimize processes and technologies for better brand experiences.

Ed Breault

Vice President
of Marketing
Aprimo

 

Anjali Yakkundi

Product Marketing Director
Aprimo

OCT
10

Creating Content Experiences for Every Stage of the Buyer’s Journey

Robert Rose & Ed Breault

At the heart of every successful customer experience is a successful content strategy where marketers repeatedly utilize relevant, engaging messages they’ve mapped to the different stages of the buyer’s journey.

In this webinar, Robert Rose founder and chief strategy officer of The Content Advisory, and Ed Breault, Vice President of Marketing at Aprimo, will discuss how strategic content marketing is an essential component of reverse engineering the customer experience. They will discuss ways how marketers can better understand their customer needs and wants so they can develop the types of content that resonate and shop pushing out those that don’t, as well as how to manage and analyze content to best support your merchandizing strategy.

Join us at 12 pm central Oct. 10 for this third webinar in our series on Reverse Engineering the Customer Experience.

Robert Rose

Founder and Chief Strategy Officer
The Content Advisory

 

Ed Breault

Vice President of Marketing
Aprimo

Creating Content Experiences for Every Stage of the Buyer’s Journey

Robert Rose & Ed Breault

At the heart of every successful customer experience is a successful content strategy where marketers repeatedly utilize relevant, engaging messages they’ve mapped to the different stages of the buyer’s journey.

In this webinar, Robert Rose founder and chief strategy officer of The Content Advisory, and Ed Breault, Vice President of Marketing at Aprimo, will discuss how strategic content marketing is an essential component of reverse engineering the customer experience. They will discuss ways how marketers can better understand their customer needs and wants so they can develop the types of content that resonate and shop pushing out those that don’t, as well as how to manage and analyze content to best support your merchandizing strategy.

Join us at 12 pm central Oct. 10 for this third webinar in our series on Reverse Engineering the Customer Experience.

Robert Rose

Founder and Chief
Strategy Officer
The Content Advisory

 

Ed Breault

Vice President
of Marketing
Aprimo

MAR
27

How to Go Agile Without Going Crazy

Andrea Fryrear & Carolyn Ghaie
March 27, 2018 - 1:00p EST

In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.

In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – will go deeper on how a well-structured marketing organization is required to enable agile marketing and how to get started. They will also touch on technology’s role in the overall solution.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Carolyn Ghaie

Director of Activation Services
Aprimo

Ready to take the next step?

Request A Demo