Reverse Engineering the Customer Experience Webinar Series

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Reverse Engineering the Customer Experience Webinar Series

Times have changed. Consumers now expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase. And they aren’t afraid to divert their loyalty or communicate via their social channels if they don’t receive their optimal experience.

So how can marketers ensure they execute innovative experiences that are on-brand, every time? They need to reverse engineer how they deliver customer experiences by optimizing their content, processes and technology.

Reverse Engineering the Customer Experience Webinar Series

Times have changed. Consumers now expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase. And they aren’t afraid to divert their loyalty or communicate via their social channels if they don’t receive their optimal experience.

So how can marketers ensure they execute innovative experiences that are on-brand, every time? They need to reverse engineer how they deliver customer experiences by optimizing their content, processes and technology.

Content and the Customer Experience: Best Practices for B2B Marketers

Christine Polewarczyk & Ed Breault

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process and technology challenges that handicap business goals and can hurt the customer experience.

In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, discussed the most common content challenges organizations are experiencing today and how they relate to customer experience. They shared data and insights on B2B content maturity, provided best practice guidance on how to build a high-performing content engine, and offered advice on ways organizations can reverse engineer their brand experience across various consumer channels.

Download the replay or view the slide deck to learn how optimizing your content can lead to innovative brand experiences.

Christine Polewarczyk

Service Director for the Content Strategy
and Operations Practice
SiriusDecisions

 

Ed Breault

Vice President of Marketing
Aprimo

Content and the Customer Experience: Best Practices for B2B Marketers

Christine Polewarczyk & Ed Breault

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process and technology challenges that handicap business goals and can hurt the customer experience.

In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, discussed the most common content challenges organizations are experiencing today and how they relate to customer experience. They will shared data and insights on B2B content maturity, provided best practice guidance on how to build a high-performing content engine, and offered advice on ways organizations can reverse engineer their brand experience across various consumer channels.

Download the replay or view the slides to learn how optimizing your content can lead to innovative brand experiences.

Christine Polewarczyk

Service Director
for the Content
Strategy and
Operations Practice
SiriusDecisions

 

Ed Breault

Vice President
of Marketing
Aprimo

SEP
18

Optimizing AI for Marketing: What’s the future and what’s just hype?

ShiSh Shridhar & Anjali Yakkundi

Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful customer experiences. But given all the hysteria surrounding AI, how can marketers truly take advantage of it? Where will AI take them in the future, and what’s just hype?

Join Aprimo and Microsoft’s Shish Shridhar for a webinar where we will discuss:

  • The current state and future vision of AI in marketing
  • The balance of automating processes with AI with maintaining some human intervention
  • Streamlining digital asset management and content marketing via AI
  • Real-life case studies where AI is driving meaningful business impact

ShiSh Shridhar

Global Retail Industry Solutions Director
Microsoft Corp.

 

Anjali Yakkundi

Product Marketing Director
Aprimo

Optimizing AI for Marketing: What’s the future and what’s just hype?

ShiSh Shridhar & Anjali Yakkundi

Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful customer experiences. But given all the hysteria surrounding AI, how can marketers truly take advantage of it? Where will AI take them in the future, and what’s just hype?

Join Aprimo and Microsoft’s Shish Shridhar for a webinar where we will discuss:

  • The current state and future vision of AI in marketing
  • The balance of automating processes with AI with maintaining some human intervention
  • Streamlining digital asset management and content marketing via AI
  • Real-life case studies where AI is driving meaningful business impact

ShiSh Shridhar

Global Retail Industry Solutions Director
Microsoft Corp.

 

Anjali Yakkundi

Product Marketing Director
Aprimo

SEP
18

The Fully Baked Content Experience: How A Fully Developed Content Lifecycle Enables Superior Brand Experiences

Robert Rose, Lisa Sharapata, and Ed Breault

Optimizing the customer experience: This strategy has put an enhanced focus on content in many businesses. In fact, there are new roles in marketing organizations specifically responsible for the cumulative experience that customers are having over every content channel. These new “Digital Content Directors”, and “Brand Experience Managers” must have a hand on the entire content lifecycle to thrive, and for optimal experiences to be delivered. They must be able to manage and scale content efforts across the entirety of the customer’s journey.

If an optimized digital customer experience is our fully baked cake, then what is the full recipe to getting there?

In this webinar you’ll learn:

  • Directly from a Content Director how an optimized content lifecycle is enabling better customer experiences
  • How you can start looking at the components of a full content lifecycle – how are best-in-class companies actually getting this done.
  • What does the technology stack look like to deliver full content lifecycle management?

Robert Rose

Founder and Chief Strategy Officer
The Content Advisory

 

Lisa Sharapata

Senior Director of Brand Experience
Aprimo

 

Ed Breault

Vice President of Marketing
Aprimo

The Fully Baked Content Experience: How A Fully Developed Content Lifecycle Enables Superior Brand Experiences

Robert Rose, Lisa Sharapata, and Ed Breault

Optimizing the customer experience: This strategy has put an enhanced focus on content in many businesses. In fact, there are new roles in marketing organizations specifically responsible for the cumulative experience that customers are having over every content channel. These new “Digital Content Directors”, and “Brand Experience Managers” must have a hand on the entire content lifecycle to thrive, and for optimal experiences to be delivered. They must be able to manage and scale content efforts across the entirety of the customer’s journey.

If an optimized digital customer experience is our fully baked cake, then what is the full recipe to getting there?

In this webinar you’ll learn:

  • Directly from a Content Director how an optimized content lifecycle is enabling better customer experiences
  • How you can start looking at the components of a full content lifecycle – how are best-in-class companies actually getting this done.
  • What does the technology stack look like to deliver full content lifecycle management?

Robert Rose

Founder and Chief
Strategy Officer
The Content Advisory

 

Lisa Sharapata

Senior Director of
Brand Experience
Aprimo

 

Ed Breault

Vice President
of Marketing
Aprimo

MAR
27

How to Go Agile Without Going Crazy

Andrea Fryrear & Carolyn Ghaie
March 27, 2018 - 1:00p EST

In our last webinar Andrea and Anjali described how many enterprise marketers turn to agile marketing as one of the solutions to bridge that gap.

In this webinar - Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – will go deeper on how a well-structured marketing organization is required to enable agile marketing and how to get started. They will also touch on technology’s role in the overall solution.

Andrea Fryrear

President and Lead Trainer
AgileSherpas

 

Carolyn Ghaie

Director of Activation Services
Aprimo

Ready to take the next step?

Request A Demo