Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Resource Library

The State of Content Operations in 2022


Struggling to keep up with the pace of digital? Learn about content operations and optimization strategies, to turn your marketing department into a content powerhouse.

According to the report, only 12% of executives who were surveyed said they’re extremely satisfied with their ability to manage content. If you’re like the other 88% of respondents, you could benefit from optimizing your content ops.


Doing so will fast-track your team’s ability to create, manage, and share exceptional digital experiences. Read our whitepaper to see how companies are managing their content operations — the good and bad — plus, genius ways to optimize your own strategy.


This whitepaper gives you the full picture of content operations today, stats included, with optimization tips along the way. Key highlights:


  • Top content management challenges
  • How to go beyond content marketing ROI with ROE
  • The importance of agility and scalability 
  • The benefits of a modern content operations solution


Ready to learn the importance of boosting your content ops? Download our free whitepaper. 



See how Aprimo can help you unleash the power of content.


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