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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Salesforce Connector For Datorama

Solution Brief

Marketing Intelligence With Aprimo + Datorama

The Aprimo-Datorama Salesforce Connector allows teams to connect Salesforce Datorama to Aprimo to combine marketing investment data with marketing performance data to better track KPIs and accurately understand the total cost and performance of your campaigns. 

  • Performance Analysis Across Channels -  Pull campaign performance data from across channels into a single place for clear, comprehensive insights.
  • Full View of Campaign Data - Combine data from Datorama with content creation data from Aprimo to fully understand every aspect of your campaigns. 
  • Data-Driven Marketing Strategies - Connect marketing investment and marketing performance data to quickly calculate return on effort and make data-driven marketing decisions.


Aprimo Salesforce Connector for Datorama


Here’s How It Works

Connect to Datorama

Sync your Aprimo operational, content, and planning data into Datorama.


Combine Marketing Investment and Performance Data

Integrate Aprimo data with other data sources for complete marketing data in a single place, making multi-channel campaign analysis possible—and easy.


Optimize Content Strategies

See all your marketing data and KPIs to efficiently evaluate campaign performance metrics and make insightful, informed decisions about ongoing and future content strategy.


Visit the Aprimo Marketplace to learn more about the Salesforce connectors. https://www.aprimo.com/salesforce/


Salesforce AppExchange



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