Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Aprimo Salesforce Connector for Tableau

Solution Brief

Integrate Experience Insights

Easily integrate and visualize content, operational, and planning data with the Aprimo Tableau Connector. Empower business users to tap into real-time Aprimo data through Tableau to uncover new insights.

  • Guide Decisions - Back up your brand strategies and campaign plans with businessfriendly reports.
  • Quantify Return on Effort - Automate refreshes of Aprimo data in Tableau to pull together customer engagement data with content, operational, and planning data to clearly see ROI.
  • Elevate Your Solution - Use the power of Tableau to go beyond traditional reporting and deliver data-driven operational, financial, and digital asset insights from Aprimo.

Use the Aprimo Connector to get real-time data through Tableau.



Connect to Tableau

Seamlessly connect Aprimo to Tableau to keep your Tableau workbooks automatically updated.


Automatically Retrieve Data

The Aprimo Reporting API and Tableau Web Data Connector together enable scheduled, automated refreshes.


Embed Tableau Reports in Aprimo

See your in-depth Tableau reports directly in the Aprimo user interface to give users convenient access to powerful insights.




See how Aprimo can help you unleash the power of content.


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