Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Salesforce Connector for Journey Builder
Solution Brief
Create Personalized Customer Journeys and See Why They Work
The Salesforce Connector for Journey Builder brings Aprimo functionality with Salesforce ecosystem efficiency together to help users quickly create intuitive customer journeys and connect results and outcomes to content strategies developed in Aprimo.
- See how customers interact with journeys - Gain a clear view into all stages of a customer journey, seeing where customers convert so you can easily replicate success.
- Powerful experiences across touchpoints - Create personalized customer journeys with branching paths that will inspire customers across email, web, and more.
- Automatically shift with customer behavior - Set automated journey logic that changes the journey based on customer engagement and decisions in real time.
Here’s How It Works
Connect to Aprimo
Sync your carefully designed customer journeys to plans made in Aprimo.
Combine Customer Journeys With Aprimo Planning
See how each branch in your customer journey informs conversion.
Optimize Customer Journey Design
Get robust data that informs your content marketing strategies and quantitatively proves the value of stages of the journey.
Visit the Aprimo Marketplace to learn more about the Salesforce connectors. https://www.aprimo.com/salesforce/
