Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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Salesforce Connector for Einstein Content Selection
Solution Brief
Scale Personalization Content
The Salesforce Connector for Einstein Content Selection enables marketing teams to execute highly personalized campaigns that leverage the best content for an individual from all the available content in Aprimo Digital Asset Management.
- Create Hyper-Personalized Interactions - Expand the ability of Einstein to power personalized customer segments, journeys, and channels with metadata enriched content.
- Get More Value From Your Content - Efficiently create and then enable Einstein to use and reuse content across the customer experience, making customer engagement easier, more effective, and cheaper.
- Deliver Consistent, Rich Brand Experience - Ensure Einstein selects only upto-date, brand-consistent content that will amplify your message and maximize your marketing efforts.
Here’s How It Works
Manage All Content in Aprimo
Create, store, and manage all metadata-enriched campaign content in Aprimo Digital Asset Management, a company-wide single source of truth for your content.
Create and Curate Assets
Collect enriched content that Einstein will add to email campaigns. Personalize every campaign with relevant, resonant content.
Aprimo Pushes Assets to Einstein
Send metadata-enriched content directly to Einstein to easily automate personalization and see stronger return on investment.
Visit the Aprimo Marketplace to learn more about the Salesforce connectors. https://www.aprimo.com/salesforce/
