Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Salesforce Connector for Campaign Sync

Salesforce Connector for Campaign Sync

Solution Brief

Automatically Sync Campaign Briefs

The Salesforce Connector for Campaign Sync allows teams to connect their Aprimo Plan & Spend or Productivity Management solutions to Salesforce Sales Cloud and easily–and automatically–create and sync marketing plans and campaign briefs from Aprimo to Salesforce.

  • Optimize the Entire Content Lifecycle - Eliminate manual work and keep teams on track by streamlining and integrating the development, approval, launch, and measurement of campaigns.
  • Breakdown Silos - Align all campaigns and teams to an overall strategy and plan–then automatically execute through Salesforce.
  • Quantify Campaign ROI - Finally connect marketing goals and investment data with customer and campaign data for robust performance insights.

Here’s How It Works


Connect to Salesforce

Send your Aprimo activities to Salesforce automatically, creating or linking Salesforce Campaigns with Aprimo Activity IDs.


Automatically Sync Metadata

Sync metadata between Aprimo and Salesforce, including campaign descriptions, objectives, key dates, and parameters. Performance Insights Easily evaluate campaign performance metrics in Salesforce against the original objectives and investment.


Performance Insights

Easily evaluate campaign performance metrics in Salesforce against the original objectives and investment.



See how Aprimo can help you unleash the power of content.


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