Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Salesforce Connector for Campaign Sync
Solution Brief
Automatically Sync Campaign Briefs
The Salesforce Connector for Campaign Sync allows teams to connect their Aprimo Plan & Spend or Productivity Management solutions to Salesforce Sales Cloud and easily–and automatically–create and sync marketing plans and campaign briefs from Aprimo to Salesforce.
- Optimize the Entire Content Lifecycle - Eliminate manual work and keep teams on track by streamlining and integrating the development, approval, launch, and measurement of campaigns.
- Breakdown Silos - Align all campaigns and teams to an overall strategy and plan–then automatically execute through Salesforce.
- Quantify Campaign ROI - Finally connect marketing goals and investment data with customer and campaign data for robust performance insights.
Here’s How It Works
Connect to Salesforce
Send your Aprimo activities to Salesforce automatically, creating or linking Salesforce Campaigns with Aprimo Activity IDs.
Automatically Sync Metadata
Sync metadata between Aprimo and Salesforce, including campaign descriptions, objectives, key dates, and parameters. Performance Insights Easily evaluate campaign performance metrics in Salesforce against the original objectives and investment.
Performance Insights
Easily evaluate campaign performance metrics in Salesforce against the original objectives and investment.
