Marketing organizations tend to struggle with financial management – from ensuring alignment and dealing with unauthorized budget overspends to improving their bottom line. Aprimo Plan & Spend helps marketing teams get the most from their investments by driving business outcomes that directly contribute to revenue.
With Aprimo Plan & Spend you can:
Optimize allocation of funds to streamline planning & track KPIs.
Align Objectives and Strategies
Keep corporate and department priorities aligned.
Automate Budget Allocation
Easily distribute and reallocate funds throughout the year as actual spend and priorities change.
Streamline and speed up the approval process for proposed marketing activities.
Calculate projected ROI and run what-if scenarios of your proposed budgets by linking past performance to planning and budgeting.
Gain a Flexible Budget Hierarchy
Easily view and manage your expenses with multiple flexible hierarchies for greater budget control.
Develop a Disciplined Approach to Content Planning
Maximize budget by repurposing existing assets to create new content while monitoring progress to ensure it gets to market on time and within budget.
Scale marketing with a real-time view of your complete marketing spend.
Collaborate More Efficiently
Collaboratively manage spend across the globe with your team.
Streamline Submissions and Approvals
Quickly evaluate all expense transactions to ensure accuracy and expedite the approval process.
Monitor Spend Performance
Stay ahead of under and overspend with real-time comparisons and alerts.
Customize Financial Controls
Set your own expense thresholds so your budgets stay on track.
Simplify Global Spend Management
Define global currencies and exchange rates and apply them to selected budgets, forecasts, and expenses.
Easily manage your preferred vendors and agencies.
Simplify Vendor and Agency Management
Maintain a master list of your vendors and agencies to tie to activity spend, and ensure you are using the most preferred and costefficient vendor.
Access Vendor Data in Place
View a one-stop shop for all supplier/ vendor contracts and activity history in a centralized location.
Speed up and simplify the RFP (request for proposal) process with pre-built templates and automated invitations.
Leverage a library of standard operational reports or create custom, interactive reports tailored to your business.
Monitor Marketing Performance
Connect performance data to investment data to optimize marketing spend.
Accelerate Productivity with Out-of-the-box Reporting
Jump right in with powerful pre-configured reports and analysis for your internal marketing operations, resources, and spend.
Customize Your Approach
Use the robust Developer Toolkit for a “do-it-yourself” approach to data.
Aprimo Plan & Spend offers robust technical capabilities that help organizations get up and running quickly so they can focus on delivering rich customer experiences.
The market shift toward customer experience requires today’s marketers to bridge the gap between the customer experience and marketing complexity.
Aprimo Plan & Spend offers enhanced capabilities, technologies, and best-in-class services that save time and money.
The pressure is on. Aprimo empowers marketers to optimize spend, resources, and content with a modular and integrated SaaS platform for marketing operations.
We give marketers the advantage of faster time to market with the easiest way to find needed content, lower content creation costs through higher reuse of existing content, and the seamless feeding of approved content into customer experience execution channels.
The Aprimo Advantage
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