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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Asses your organization's content maturity and get a roadmap for driving better content decisions.

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Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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‹ Resource Library

Marketing Resource Management Buyer’s Guide

Guide

Struggling to keep your team aligned? Marketing resource management helps tie together content, operations, spending and planning — to ensure everyone is on the same page.

According to a recent survey, 65% of respondents said their biggest expected content management challenge was team communication. If you’re like them, you could benefit from optimizing your content operations through marketing resource management (MRM). 

 

Modern marketing resource management solutions go beyond project management, to streamline collabs across teams and agencies, while meeting regulatory and compliance needs. That’s just the start. Dive into our guide for the full download on MRM platforms.

 

This guide covers all you need to know to strengthen your marketing operations, including:

 

  • How marketing resource management benefits different departments
  • How to calculate ROI for marketing resource management
  • Capabilities to look for in a modern marketing resource management solution
  • The importance of a seamless DAM integration

 

Ready to use marketing resource management to keep your teams aligned — and agile? Download our free guide.

 

*Content Marketing Institute’s 2019 Content Management & Strategy Survey.

 

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