Modular Content helps you create personalized experiences by breaking high-value content into its smallest, re-usable form to speed up time-to-market across brands, channels, regions, and customer segments.
Prepare Dynamic Content Plans
Create modular content-specific content plans that can be adapted across channels and content experiences.
Create Data-Driven Content Plans
Gain inspiration for new modular content by using AI to surface related assets, and by gaining access to content performance data that shows which assets have (and have not) performed well in the past.
Dynamic Content Operations
Create content from anywhere, without having to follow traditional processes–whether it’s building content from modular content or breaking existing content down into re-usable components.
Centralize Creative Components
Store creative files and components in the DAM, not just final outputs.
Support Any Type of Content Block or Set
Create a content model and taxonomy that supports all content types from images and videos to 3D and text files (e.g., disclaimers, claims, etc.).
Ensure Modular Content Success
Make it easier to know how modular content can be used, re-combined, and presented by including usage guidelines, linking different renditions and related assets.
Empower Non-Creative Users
Enable non-creative users (e.g., sales teams, partners) to leverage relevant modules of content so they can create custom, on-brand marketing materials on their own.
Accelerated Content Delivery
Deliver modular content directly from the DAM to various channels via CDN links to ensure content is automatically updated, edited, or expired wherever it’s used.
Assemble Content More Efficiently
Swap in and out content modules without having to redeploy the entire content experience or template.
Make In-Flight Adjustments
See how content is performing in campaigns and across channels in real-time and quickly make any necessary adjustments to optimize performance.
Link to Analytics Solutions
Connect Aprimo data with marketing analytics tools to tell the bigger data story and better refine content and creative strategies.