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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
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How to Scale Customer Experiences with Modular Content
EBOOK
Struggling to scale content personalization? It’s time to take a modular approach to content management, so your team can bust-out exceptional customer experiences — in record time.
According to Forrester, 67% of companies surveyed aren’t looking to create more content, but would rather learn how to better deliver and reuse the content they already have.* If you’re in the same boat, you could use a modular strategy to scale content personalization.
Modular content is the process of creating, managing, and activating content in its smallest, reusable form to speed-up time to market. If you’re wondering how it’s done, give our ebook a read to get a leg up on your content — and competition.
This ebook covers how to break-through scaling challenges, while staying on-brand and compliant. Top highlights include:
- ‘Content blocks’ and other key modular content terminology
- Why the Tiered Modular Content Approach is your best bet
- The 8+ benefits of taking a modular approach to content
- How a scalable DAM drives a modular content strategy
Ready to use a modular approach to scale content personalization faster than ever? Download our free ebook.
*The Forrester Wave™: Digital Asset Management for Customer Experience, 2022.
