The DAM Capability Model

REPORT

Are you making the most of your digital asset management platform? Use the DAM Capability Model to measure your organization’s success — and create a solid DAM optimization strategy.

If you’re like 73% of software decision-makers surveyed by Forrester, you’ve turned to a digital asset management platform to manage rich media content.* But how do you know if you’re reaching your DAM’s full potential? Use the DAM Capability Model to measure success.

The DAM Capability Model (DCM for short) can help you: Understand all the skill sets required for digital asset management, set team expectations, figure out what’s important — and ultimately; it gives you a framework for optimizing your organization’s use of DAM

The DAM Capability Model covers everything you need to know to strengthen the success of your DAM, including:

  • How the DCM Capability Model works
  • The model’s five measures of DAM success
  • The four categories and dimensions of the DCM model

Ready to use this proven model to create a successful DAM optimization strategy? Download the DAM Capability Model for free.

*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022.

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