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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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The DAM Capability Model


Are you making the most of your digital asset management platform? Use the DAM Capability Model to measure your organization’s success — and create a solid DAM optimization strategy.

If you’re like 73% of software decision-makers surveyed by Forrester, you’ve turned to a digital asset management platform to manage rich media content.* But how do you know if you’re reaching your DAM’s full potential? Use the DAM Capability Model to measure success.


The DAM Capability Model (DCM for short) can help you: Understand all the skill sets required for digital asset management, set team expectations, figure out what’s important — and ultimately; it gives you a framework for optimizing your organization’s use of DAM


The DAM Capability Model covers everything you need to know to strengthen the success of your DAM, including:


  • How the DCM Capability Model works
  • The model’s five measures of DAM success
  • The four categories and dimensions of the DCM model


Ready to use this proven model to create a successful DAM optimization strategy? Download the DAM Capability Model for free.


*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022.


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