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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Digital Asset Management Buyer’s Guide

Guide

Struggling to manage content across channels? Then you need a digital asset management platform to help you automate it all — from ideation to delivery, even auditing.

According to Forrester, 97% of survey respondents said their volume of content had increased over the past year.* If you’re also overwhelmed with content, you could use a digital asset management platform to streamline the entire content lifecycle.

 

A modern DAM goes beyond your traditional CMS, PIM and CMP, to help you organize, store, and retrieve rich media, while managing digital rights and permissions. The result: optimized omnichannel experiences. Dive into our buyer’s guide for the DAM details.

 

This guide covers all you need to know to manage your content like a pro, including:

 

  • How a digital asset management platform benefits different departments
  • How to go beyond content marketing ROI with ROE
  • Top capabilities to look for in a modern DAM
  • The importance of a seamless MRM integration

 

Ready to use digital asset management to scale omnichannel content like never before? Download our free guide.

 

*The Forrester Wave™: Digital Asset Management for Customer Experience, 2022.

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