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Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
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Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
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Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
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Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
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Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
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Aprimo Public Links
Feature Brief
Create a Content Hub With Public Links for Aprimo DAM
With Aprimo’s Public Links capabilities, create a single source of truth for content. Aprimo enables the creation of configurable, public links to be created for DAM assets that can then be immediately used in customer-facing digital experiences.
- Streamlined Content Hub - Maintain a single source of truth for all content, including the ability to automatically syndicate, update, and expire assets in digital channels.
- Ecosystem Connectivity - Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM, and email solutions.
- Omnichannel Consistency - Maintain brand consistency in every channel by ensuring you’re always using the most up-to-date versions of your content.
Benefits
- Optimize Publicly Distributed Content - Deliver content faster to customers via public links generated in Aprimo DAM. Links can be configured to enhance SEO.
- Reflect Content Updates - Aprimo’s Public Links automatically update with asset changes (including new versions or expiration), wherever the asset lives.
- Track Performance - Public links provide performance data to calculate content return on effort (if the time, resources, and budget was worth the effort). Additionally, teams can embed campaign codes directly into asset links to track overall campaign performance.
- Immediately Access DAM Content - Via Aprimo QuickConnect’s browser extension, immediately search, find, and use public links in most third-party MarTech solutions without having to undergo a long and costly integration.
