Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Aprimo Productivity Management
Product Brief
Eliminate the Work About Work
AI-Powered Marketing Work Management
Get content, campaigns, and experiences into market faster than ever—and across every channel— with streamlined marketing collaboration.
- Creatives - One central location for all creatives to easily collaborate on ideation, reviews, and approvals while staying in the tools they use most.
- Marketers - Ensure that only approved content goes to market and that all projects are tied to corporate objectives.
- Executives - Get executive-level visibility to all in-market and in-flight content, campaigns, and customer experiences.
Intuitive Collaboration, Workflow, & Resource Management
- Increase Speed to Market - Get campaigns and content to market faster without sacrificing compliance by standardizing all marketing activities.
- Optimize Collaboration - Streamline collaboration with smarter resource management and visibility into agency capacity.
- Automate Project Management - Better prioritize tasks and collaborate on campaigns and content to enable true marketing and customer experience agility.
- Complete Campaign Insights - Get a full picture of how each campaign performs across channels and ensure marketing efforts deliver business value.
Benefits
Align
Better match resources and activities to strategies.
- Global Visibility Into Priorities - See how every activity aligns with broader corporate goals.
- Easily Assign and Reroute Tasks - AI-powered workflows ensure the right people are on the right tasks.
- Complete View of All Activities - Ensure deadlines are met and campaigns go out on time with a global marketing calendar.
Collaborate
Get campaigns and experiences to market faster.
- Collaborative Ideation - Digitize the creative process by pinning ideas, enabling a dialog, then choosing and activating concepts to put into market.
- Intelligent Workflows - Automate workflows to eliminate manual tasks and get to market faster.
- Review and Approve - Enable more collaborative reviews and approvals with markup, annotations, and side-by-side reviews.
Analyze
See what goes into marketing efforts—and whether they’re paying off.
- Resources in Real-Time - Access to real-time data on job responsibilities, capacities, bottlenecks, and anticipated roadblocks.
- Visualize Operational Data - Dashboards, reporting, and data visualization give you an in-depth view of operations and where to make improvements.
- Agency Data - Gain insights into agency performance details, like agency spend, hours, tasks, and more.