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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

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Aprimo Productivity Management

Product Brief

Eliminate the Work About Work

AI-Powered Marketing Work Management

Get content, campaigns, and experiences into market faster than ever—and across every channel— with streamlined marketing collaboration.

  • Creatives - One central location for all creatives to easily collaborate on ideation, reviews, and approvals while staying in the tools they use most.
  • Marketers - Ensure that only approved content goes to market and that all projects are tied to corporate objectives.
  • Executives - Get executive-level visibility to all in-market and in-flight content, campaigns, and customer experiences.

Intuitive Collaboration, Workflow, & Resource Management 

  • Increase Speed to Market - Get campaigns and content to market faster without sacrificing compliance by standardizing all marketing activities.
  • Optimize Collaboration - Streamline collaboration with smarter resource management and visibility into agency capacity.
  • Automate Project Management - Better prioritize tasks and collaborate on campaigns and content to enable true marketing and customer experience agility.
  • Complete Campaign Insights - Get a full picture of how each campaign performs across channels and ensure marketing efforts deliver business value.

 

Aprimo Productivity Management Product Screens

 

Benefits

Align

Better match resources and activities to strategies.

  • Global Visibility Into Priorities - See how every activity aligns with broader corporate goals.
  • Easily Assign and Reroute Tasks - AI-powered workflows ensure the right people are on the right tasks.
  • Complete View of All Activities - Ensure deadlines are met and campaigns go out on time with a global marketing calendar.

Collaborate

Get campaigns and experiences to market faster.

  • Collaborative Ideation - Digitize the creative process by pinning ideas, enabling a dialog, then choosing and activating concepts to put into market.
  • Intelligent Workflows - Automate workflows to eliminate manual tasks and get to market faster.
  • Review and Approve - Enable more collaborative reviews and approvals with markup, annotations, and side-by-side reviews.

Analyze

See what goes into marketing efforts—and whether they’re paying off.

  • Resources in Real-Time - Access to real-time data on job responsibilities, capacities, bottlenecks, and anticipated roadblocks.
  • Visualize Operational Data - Dashboards, reporting, and data visualization give you an in-depth  view of operations and where to  make improvements.
  • Agency Data - Gain insights into agency performance details, like agency spend, hours, tasks, and more.

 

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