Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Enhanced Content Return on Effort (ROE)
Feature Brief
Unleash Omnichannel Potential With Content-Level Insights
Aprimo gives you insight into how assets are performing in market with guiding metrics that help teams determine which content is effective and should be repurposed for different formats or channels.
- Content Insights - Instantly access content performance insights within Aprimo or via external BI tools so teams can see how assets are performing across different channels and campaigns.
- Performance + Effort - Look beyond mere performance metrics and see clearly whether the effort that went into the content was worth it.
- Agility - Stop waiting for lengthy ROI calculations—get an instant leading indicator on asset performance so you can better allocate resources.
Here’s How It Works
Deliver Content
Create Public Links in Aprimo with embedded codes to track campaign performance.
Access Instant Content Insights
Get asset utilization metrics such as internal and external views, downloads, and unique user impressions directly in DAM.
View Detailed Performance Metrics
Get a seamless view into where the asset is performing best. View overall content performance metrics, as well as impressions by campaign, channel, medium, and audience.
Optimize Strategic Content Planning
Optimize content and creative strategies using ROE data to leverage high-performing content in innovative ways.