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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Aprimo Calendar

Feature Brief

See the Bigger Picture With a Central Marketing Calendar

Aprimo’s marketing calendar enables a single, integrated view into all planned, in-flight, and inmarket marketing activities—whether campaigns, customer experiences, or content.

  • Actionable Marketing Calendar
  • Detailed Project Views
  • Seamless User Experience


Marketing Leaders

Instantly see everything going  on in the marketing organization— and, with a single view, report to other executives and quickly reprioritize based on fast-moving market conditions.


Campaign Managers

A seamless, integrated marketing calendar enables marketing managers to see all planned and in-market campaigns at a glance and take action to ensure marketing goals are being met.


Marketing Operations

Ensure all content and marketing operations are running as expected, anticipate and adapt to any changes, and make executive reporting easier and more streamlined.



  • Plan Optimization - See everything the entire marketing organization is working on, in one place, and visualize optimal campaign timing. Ensure all marketing activities advance company-wide strategic priorities.
  • Collaborative Calendar - Gain the flexibility to collaborate directly with team members and adjust, re-assign, and make changes to different projects and activities—right from the calendar.
  • Quick Reporting - Use the marketing calendar to share progress with executives on critical marketing initiatives. 


Aprimo Calendar Product Screens


Single Calendar

  • See Everything in One Place - Aprimo Marketing Calendar provides a single calendar that displays planning, in-flight productivity projects, and marketing execution information all in one, clean user experience.
  • View All Progress - Track progress on all marketing activities in quarterly or monthly calendar views. Configure the calendar to show what matters most to you.
  • Collaborative Calendar - Create calendars for each marketing team, while still enabling them to rollup to a centralized calendar. Teams can collaborate and share calendars for visibility across the organization.

Full Marketing Visibility

  • Plan With Confidence - Gain the ability to plan out new campaigns by referencing existing activities and show in-market details linked to content and channel.
  • Gain Insight to Critical Milestones - In a single calendar view, quickly  and comprehensively see where things stand in addition to critical campaign milestones.
  • View the Most Relevant Details - Filter the calendar to gain insights into the work that matters most to you. Easily filter and view the calendar based on projects, tasks, status, and resources. 

Actionable Calendars

  • Add Flexibility - As plans and priorities shift, change dates and resources assigned to projects right from the calendar.
  • Automatically Flag Risks - Aprimo automatically notifies marketers of projects at risk of falling off track— and then helps provide corrective actions to get those campaigns back  on course.
  • Take Action - Seamlessly connect to Aprimo’s robust project management solution to make any necessary changes to better hit project deadlines. 




See how Aprimo can help you unleash the power of content.


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