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Aprimo Budget Allocation
Feature Brief
Optimize Marketing Planning
Aprimo’s Budget Allocation feature, part of our market-leading financial management solution, supports your business planning with:
- Flexible Budget Creation - Know where to invest using a top-down or bottom-up approach.
- What-if Planning - View different scenarios and fund initiatives with the highest ROI.
- Automatic Budget Activation - Automatically activate approved scenarios into a yearly managed budget hierarchy.
Get the Most Out of Your Funds
Use Budget Allocation to:
- Set Objectives - Align all groups on objectives and targets.
- Enable Quarterly and Yearly Planning - Centralize all marketing planning activities.
- Predict Bottom-Line Results - Forecast ROI and predict bottom-line business benefits.
Benefits
Budget Creation
Global visibility for data-driven decisions
- Assign budgets to owners - Assign spend and enable owners to allocate budget accordingly.
- Let budget owners give you spend proposals - Enable budget owners to submit estimated needs to a common budget, and then right-size budget needs.
- Re-use previous year budgets - Leverage year over year budget history to accelerate planning processes.
What-if Scenario Planning
Different budget scenarios
- Allocate with variations - Allocate budget by fixed amounts or percentages.
- Quantify the scenario impacts - Plan based on ROI from attribution, mixed modeling, or manual inputs.
- Pick the winning scenario - When you’ve made your decision, add it to the budget for approval.
- Incorporate data from spreadsheets - Export your budget scenarios to a spreadsheet, bring in external data, and then import it right back into Aprimo.
Activate Within Aprimo Plan & Spend
Automatic program activation with activities and hierarchies
- Manage purchase orders and invoices - Monitor vendors, purchase orders, and invoices in a single system.
- Tie spend data into activity and outcome data - More accurately calculate ROI by marrying spend data with operational data.
- Integrate with your ERP - Sync your spend data and budget structure with other corporate systems.