Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Aprimo AI
Feature Brief
Automate Repetitive Tasks and Fast-Track Your Content Operations
Aprimo AI eliminates the work about work, streamlines collaboration, and optimizes assets so that you can create richer brand experiences, faster.
- Automate Project Management - Eliminate manual work wherever possible with automatically expanding andcontracting project timelines and intelligent task routing.
- Improve Asset Findability - Make it easier and faster to find content with AI generated smart tags, descriptions, and more.
- Maximize Asset Reuse - Encourage content reuse by allowing Aprimo AI to suggest existing content to repurpose before a new request is made.
Smarter Content Operations
INTELLIGENT WORKFLOWS
Create multi-path, sequential workflows that route work to the appropriate teams at the right moments and expand and contract, even if scope changes after work begins.
AVOID BOTTLENECKS
Keep your projects on schedule with intelligent workflows that don't require a project manager to move projects forward or ensure work is always routed to the right person.
SMART CONTENT PERSONALIZATION
Automatically send metadataenriched tags to personalization engines that can then match content with the right, targeted persona.
Easier Asset Repurposing
AUTO-CROPPING
Automate image cropping to avoid the back and forth with designers and ensure your images are always formatted for the right channels.
LEARNED AI CROPPING*
Teach Aprimo AI to understand your unique brand and product characteristics so they remain the focus of any cropped image suggestion.
Faster Asset Findability
SMART TAGGING
Aprimo AI creates descriptive “tags” and visual descriptions of assets upon upload to improve findability and reuse.
LEARNED AI TAGGING*
Train Aprimo AI to learn your company-specific terms, brand, or product characteristics and create custom tags.
VISUALLY SIMILAR ASSETS
Search for and view all visually similar images and faces of an asset.
SEARCH ON SPEECH IN VIDEO
Search for fragments of speech to find a video - speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.
OPTICAL CHARACTER RECOGNITION (OCR)
Aprimo AI automatically extracts and stores credits and written text in videos and images to improve findability.
*Additional subscription or service engagement required