Test drive the best DAM in the business.

logo
Platform
Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail

Marketplace

Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

Solutions

By industries

Financial Services

Life Sciences

Manufacturing

Consumer Goods

Technology

Retail

Pricing
Resources

Featured

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Partners
About Us
logo

Resource Library

Aprimo AI

Feature Brief

Automate Repetitive Tasks and Fast-Track Your Content Operations

Aprimo AI eliminates the work about work, streamlines collaboration, and optimizes assets so that you can create richer brand experiences, faster.

  • Automate Project Management - Eliminate manual work wherever possible with automatically expanding andcontracting project timelines and intelligent task routing.
  • Improve Asset Findability - Make it easier and faster to find content with AI generated smart tags, descriptions, and more.
  • Maximize Asset Reuse - Encourage content reuse by allowing Aprimo AI to suggest existing content to repurpose before a new request is made.

 

Automate workflows and asset management with Aprimo AI

 

Smarter Content Operations

INTELLIGENT WORKFLOWS

Create multi-path, sequential workflows that route work to the appropriate teams at the right moments and expand and contract, even if scope changes after work begins.

 

AVOID BOTTLENECKS

Keep your projects on schedule with intelligent workflows that don't require a project manager to move projects forward or ensure work is always routed to the right person.

 

SMART CONTENT PERSONALIZATION

Automatically send metadataenriched tags to personalization engines that can then match content with the right, targeted persona.

 

Easier Asset Repurposing

AUTO-CROPPING

Automate image cropping to avoid the back and forth with designers and ensure your images are always formatted for the right channels.

 

LEARNED AI CROPPING*

Teach Aprimo AI to understand your unique brand and product characteristics so they remain the focus of any cropped image suggestion. 

 

Faster Asset Findability

SMART TAGGING

Aprimo AI creates descriptive “tags” and visual descriptions of assets upon upload to improve findability and reuse.

 

LEARNED AI TAGGING*

Train Aprimo AI to learn your company-specific terms, brand, or product characteristics and create custom tags.

 

VISUALLY SIMILAR ASSETS

Search for and view all visually similar images and faces of an asset.

 

SEARCH ON SPEECH IN VIDEO

Search for fragments of speech to find a video - speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.

 

OPTICAL CHARACTER RECOGNITION (OCR)

Aprimo AI automatically extracts and stores credits and written text in videos and images to improve findability.

 

*Additional subscription or service engagement required

background

See how Aprimo can help you unleash the power of content.

Company

About UsCareersPress and MediaContactTrust
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.