Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
PIM And DAM Are The Power Couple For Your Content Strategy
An Integrated Approach Will Feed Demand For New Commerce Experiences
Why Read this Report
Customers demand more digital content. Companies ramping up their product content face two related challenges: first, how to manage product data, rich media, and branded content across complex and often disconnected systems; second, how to deliver more compelling product content across channels at scale. Both are highly manual and ultimately ineffective at many organizations. Digital business pros should read this report to learn how an integrated PIM-DAM strategy can lower the cost of content delivery and achieve engaging commerce experiences.