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TCMA Wave Press Release 2020

April 22, 2020 – CHICAGO – Aprimo, a global provider of digital asset management and work management software, today announced that it has been named a Leader in “The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020” report by Forrester Research, Inc.

Through-Channel Marketing Automation, or TCMA, is on the rise as marketing teams at global companies increasingly realize the value of localizing their marketing messages with the help of distributed teams and local marketing partners. To expand their customer base and maximize ROI of their campaigns, enterprise marketing teams need a way to deliver consistent content and messaging to local partners—that’s where TCMA comes in.

Forrester Research, Inc. has evaluated the 13 most significant TCMA providers in the market, Aprimo among them, giving customers a clear view of their most worthwhile options. As a Leader, Aprimo ranks among the high scorers in several criteria including:

  • Digital Asset Management
  • MDF/co-op Funds Management
  • Self-Service
  • Digital Marketing Execution, and
  • Integration

“Regardless of your model, content is at the core of every differentiating customer experience, and a brand-partner relationship is no different. We think that being named a ‘Leader’ speaks volumes about the quality of our Distributed Marketing solution and the hard-working innovators of Team Aprimo,” said Ed Breault, Aprimo’s CMO. “Our solution enables enterprise marketers to streamline their campaigns across all of their partners and across every channel, helping to optimize spend and drive more revenue. We’re thrilled to have the work we do acknowledged in Forrester’s report.”

Find out more about Aprimo and our Distributed Marketing solution at aprimo.com.

About Aprimo – Aprimo provides digital solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.