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CHICAGO, IL—December 11, 2019—Aprimo, a global leader in solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, and Spott, a fast-rising software company helping retailers, brands and publishers to gain more value from their content through interactivity, are creating a strategic partnership to make creating and delivering ‘shoppable’ images and videos—meaning consumers can click on a product they see in a video—easy, and conversion-focused.
Retailers are constantly looking to remove online checkout friction points to make their online experiences more like in-store experiences. While online video is getting more effective at converting viewers, it’s hard for consumers to seamlessly purchase a product that they see in a video. Retailers are missing out on those sales opportunities.
Aprimo makes it easy for marketers to create and manage the lifecycle of a video and then, using an interactive layer on top of the video, Spott enables consumers to buy the products that they’re seeing on screen with a click.
The combined services result in a partnership and solution that enable marketers to create and manage engaging content that’s relevant to consumers, improving conversion rates and lowering bounce rates.
Aprimo CMO Ed Breault said, “Video is only becoming more important to marketers. Ensuring that the channel works for you by cranking up conversions and making shoppable content easy to create, manage, and distribute is essential for eCommerce in 2020.”
“Interactive videos encourage customers to make the vital leap from being inspired by something in the image or video to taking a sales action much quicker,” added Spott CEO and co-founder Jonas De Cooman. “With Spott, every video and image becomes a mini-website, linking anything a consumer sees to the product database. Marketers can use Spott and Aprimo to make content that sells for them.”
Spott NV. Start-up of the Year in 2017, Rising Star in Fast 50 in 2017, nr 67 on Global Disrupt 100 in 2018, Scale-Up of the Year in 2019. Spott helps retailers, brands and publishers to gain more value from their content. Spott applies a SaaS business model, allowing customers to test the technology without too many bottlenecks. Today, Spott has customers on 3 continents, with offices in Belgium and Portugal.
Jonas De Cooman | CEO & Founder Spott | +32 (0)498 58 66 80 | Jonas.firstname.lastname@example.org
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.
David Schweer | Director, Content and Communications | +1 (630) 921-1800 | David.Schweer@aprimo.com