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New partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

NEW YORK, December 12, 2018 — KPMG LLP today announced it has formed an alliance with leading content, operations, and performance technology vendor Aprimo to help clients bring greater efficiency and effectiveness to their marketing and customer experiences.

Aprimo’s platform supports a target operating model that gives organizations better control over everything from ideation to execution. KPMG will help clients leverage Aprimo’s technology across its marketing transformation offerings. These combined solutions can help clients turn risk and compliance into opportunities by developing strategies and enhancing value through next generation strategic planning, budgeting, marketing spend management, cross-enterprise cost rationalization, process optimization, and digital asset management for customer experiences.

“The alliance with Aprimo will help marketers address their marketing and customer experience challenges with innovative technology and cross-industry expertise,” said Jason Galloway, Marketing Transformation & Technology Lead in KPMG’s Customer Solutions Group. “This partnership of transformational advisory services and leading technology will prepare organizations for the future, bringing agility and speed to core functions of marketing and across the enterprise.”

Through this new alliance, KPMG can help clients leverage Aprimo’s technology with three focused marketing transformation offerings:

  • Strategic marketing planning and spend management – KPMG’s marketing operating models for planning and spend management help automate the management of finances
    across all marketing activities. Clients can track spend back to any marketing activity across multiple channels to influence future investments.
  • Enhance marketing workflow – KPMG is offering services to help clients develop a marketing operating model to help automate requests, campaign design and execution, and
    content production with industry-specific marketing operating models. By improving these processes, organizations can accelerate delivery and increase efficiency.
  • Digital Asset Management for customer experiences – KPMG offers technology enablement and leading practices to help organizations manage digital assets. Clients can
    better manage the creation, review, approval, storage, and retrieval of digital content to support asset reuse across the organization.

“With deep industry knowledge around marketing process transformations, these combined solutions make organizational and digital transformation attainable with proven market leaders through prescriptive and quick time-to-value approaches,” said said Mark Fera, Senior Vice President, Industry Solutions, Aprimo. “The joint commitment to innovation that KPMG and Aprimo will bring to clients provides new ways for organizations to automate and gain additional transparency across marketing spend, workflow, content creation, and people.”

For more information about KPMG’s alliance with Aprimo, visit the KPMG and Aprimo alliance page.


KPMG LLP is the independent U.S. member firm of KPMG International Cooperative (“KPMG International”). KPMG International’s independent member firms have 197,000 professionals working in 154 countries. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities. Learn more at www.kpmg.com/us or follow us @KPMGUS_News.

About Aprimo

Aprimo offers solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences. For more information visit www.aprimo.com.