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Aprimo and gateB Partner to Help Brands Optimize Technology to Increase Marketing Productivity and Improve Customer Experiences

Aprimo’s Marketing Resource Management software to be delivered by gateB in the DACH region and beyond

February 12, 2020 – CHICAGO – Aprimo, a leading provider of technology solutions for content, operations, and performance that enable enterprises to orchestrate and streamline all the behind the scenes activity required to deliver exceptional customer experiences, and gateB, a Switzerland-based consulting and implementation firm that empowers clients to make customer and investor relations faster and smarter, are collaborating to help brands boost productivity and improve customer experiences.

Many marketing organizations often have to make do with very limited resources, which can cause costly problems like inconsistency of content in market, overproduction of content, lack of visibility into activity leading to suboptimal spending, and inefficient workflows that slow down time to market. Leveraging the digital transformation expertise of gateB and Aprimo’s technology, businesses can streamline the behindthe-scenes processes to make it easier and faster to create, collaborate, and deploy blended digital and offline experiences in market.

“We at gateB always strive to work with leading software vendors, and Aprimo is a leader for managing the productivity, workflow & approval processes, and ROI & expense tracking in large businesses and highly regulated industries,” said Uli Meier, Director at gateB. “We are excited to add Aprimo to our partner portfolio and look forward to helping our customers optimize their marketing, communications, and other business processes in collaboration with Aprimo.”

As part of the agreement, gateB becomes:

  • A strategic Aprimo partner for its Digital Asset Management and Productivity Management software
  • Preferred implementation and solution provider for companies with operations in the DACH region and around the world

“Our new partnership with gateB gives Aprimo an additional solution service partner in both the U.S. and German-speaking markets that will help guide digital transformation and marketing strategies for brands using the Aprimo platform,” said Michael Lummus, Vice President of Strategy at Aprimo. “With our integrated platform, users can manage activities and content throughout the entire buyer’s journey to ensure they’re doing all the right things internally to deliver the right content to the right person at the right time.”


About Aprimo
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

For more information, visit www.aprimo.com.

About gateB
gateB is a leading Swiss consultancy and implementation specialist in the area of Intelligent Customer Engagement & Smart Business Processes. We empower national and international companies to tap into the potential of digitization and make their customer and investor relations faster and smarter. Founded in 2009 in Steinhausen, Switzerland, we currently employ more than 80 consultants, data scientists, and implementation specialists in our offices in Steinhausen, Los Angeles, and Singapore.

For more information, visit gateB.com.

Media contact Aprimo
David Schweer
+1 (630) 921-1800

Media contact gateB
Andrea Küpfer
+41 41 748 44 27