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Aprimo and delaware Announce Joint Partnership to Drive Digital Transformation of Content Operations in Southeast Asia

July 23, 2020

Aprimo expands its partnership with delaware as digital transformation continues to be a board-level priority in organizations throughout Southeast Asia.

CHICAGO – July 23, 2020 Aprimo, a global provider of digital asset management (DAM) and work management software, today announced a strategic partnership with delaware to expand availability of Aprimo’s products to companies located in Singapore, Philippines, Malaysia, and Indonesia via delaware’s local physical presence and expertise.

As digital transformation continues to be a priority across Asia, Forrester Research estimates that 79% of marketers in the Asia-Pacific region will invest in marketing technology in 20201. Aprimo and delaware jointly will offer solutions to marketing, digital, and customer experience teams around:

  • Content & Digital Asset Management
  • Work Management
  • Digital Transformation
  • Experience Management
  • Marketing Strategy & Planning

Companies that leverage Aprimo and delaware’s products and services typically see the following benefits:

  • Faster time to market by reducing the time to create content and campaigns, getting more from the resources they have, getting the most out of agencies, and breaking down organizational barriers.
  •  Reduced overall marketing, digital, and CX spend by introducing the most efficient and repeatable processes to deliver projects on-time, and within budget.
  • Transparency and accountability by creating insights into areas like content consumption, real-time spend, and creative resource optimization.

Aprimo has been recognized by Forrester Research as a leader in both Digital Asset Management2 and Marketing Resource Management3. delaware is a recognized expert in Aprimo technology, recently winning a 2019 Aprimo APEX Award for Partner of the Year.

“Firms across all of Southeast Asia have to cut through the ‘digital sameness’ of the region with new and innovative customer experiences,” said Ian Jarvis, Aprimo General Manager of APAC & EMEAI. “The most effective way is to connect content operations – everything that goes into planning and making content ready for delivery. The combination of Aprimo and delaware solves the organization’s challenges of scaling the customer experience by reducing new content spend and time invested, optimizing resources to reduce bottlenecks, and providing accurate insights to make future investment decisions.”

“Extending the Aprimo partnership into the Southeast Asian footprint of delaware is a natural step” said Christophe Derdeyn, partner in delaware Singapore. “In the last two years we see the market increasingly asking for focused solutions for management of digital assets and their distribution. Companies are looking to further optimize production, distribution and control of their digital assets, something delaware has successfully offered with Aprimo solutions in Europe and USA and now will also offer to companies in this region.”

Learn more about Aprimo solutions at http://omsaprimo.staging.wpengine.com.


  1. What To Expect From Predictions 2020 Singapore, https://go.forrester.com/blogs/what-to-expect-from-predictions-2020-singapore/
  2. The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019
  3. The Forrester Wave™: Marketing Resource Management, Q1 2020

About Aprimo – Aprimo provides digital solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences. For more information about Aprimo, visit Aprimo.com

About delaware – delaware is a fast-growing, global company with over 2400 professional in 12 countries across the globe that delivers advanced solutions and services to organizations striving for a sustainable, competitive advantage. delaware is a long-term Aprimo partner with invaluable experience in advising our joint customers with their digital transformation, and in successfully delivering Aprimo digital asset management and work management solutions to leading global enterprises and growing organizations. We guide our customers through business transformation, applying the ecosystems of our main business partners, Aprimo, Microsoft and SAP. We continue to service our customers
afterwards, assuring continuity and continuous improvement. For more information about delaware, visit www.delaware.pro


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