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Altron subsidiary partners with Aprimo to bring ‘digital first’ mindset to African companies

July 30, 2020

Johannesburg, 30 July 2020 – Altron Bytes Systems Integration (BSI), a subsidiary of JSE-listed Altron, has partnered with US-based Aprimo to bring digital technology and services to companies that will benefit dramatically from digital transformation.

Aprimo is a global provider of digital asset management and work management software, which aligns with Altron BSI’s expertise in providing end-to-end consulting, implementation, and outsourcing services.

The two companies have joined forces to bring powerful digital transformation solutions to organisations in the Europe, Middle East and Africa (EMEA) region, particularly in South Africa. The partnership will equip companies with the technology, processes and people they need to tackle fast-paced advances in tech, in multi-channel marketing challenges and more.

“Altron BSI recognises Aprimo as a key strategic partner in driving value on the African continent and fulfilling our growth plans,” said Hendrik Blignaut, Altron BSI Executive, Data Analytics and Applications.

The partnership represents a unity of “digital first” advocates. With expert ICT services from Altron BSI and Aprimo’s digital asset and work management software, companies in industries such as financial services, commercial and manufacturing or the public sector can effectively integrate digital capabilities into their businesses that streamline processes and simplify resource management, resulting in cost savings and improved team efficiency.

“Aprimo is a leader in the space of digital transformation, and digital transformation is our specialty. This natural partnership will generate tremendous value for customers in South Africa,” said Deirdre van Rooy, Head of Marketing Communications at Altron.

Digital transformation is becoming increasingly important for companies in the EMEA region as top economic performers have incorporated digital strategies and have integrated digital solutions.1 Altron BSI and Aprimo are eager to help those companies who haven’t embraced a “digital first” mindset to get on board. “Time is a scarce commodity. Aprimo helps our customers save time by streamlining resources and reducing the need for manual processes,” Van Rooy added.

“We are excited to work with the extremely capable team at Altron BSI,” said Ian Jarvis, Aprimo VP and General Manager EMEA. “Altron’s goals are our goals: To bring the power of digitisation to companies in Africa, and to help our customers optimise their businesses with digital solutions that can realise huge cost savings. Altron’s world-class services go hand in hand with our world-class digital asset management and work management software to do exactly that.”

“The partnership means Altron BSI can bring even better services to our partners across Africa, a key growth area for Altron,” concluded Blignaut.

About Altron BSI

Altron BSI is an end-to-end ICT service provider of consulting, implementation, and outsourcing services with a clear go-to-market in industries like financial services, retail, mining and manufacturing, the public sector, and more. With our scale and deep knowledge across ICT, we partner with clients to drive value and optimise investments in legacy systems and infrastructure and to help organisations embark on their digital transformation journeys.

About Aprimo

Aprimo provides digital solutions for content, operations, and planning that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

For media queries, please contact:
Hendrik Blignaut
Executive: Data Analytics, Applications,
C: 0832666639

1Digital Reinvention Can Spur South Africa’s Economy – https://www.mckinsey.com/f


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