Test drive the best DAM in the business.

Platform

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace

Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

Solutions

By industries

Financial Services

Life Sciences

Manufacturing

Consumer Goods

Technology

Retail

Pricing
Resources

Featured

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Partners

Modular Content Is The Key To Customizing Experiences At Scale

A Small-Scale Approach Enables Immediate Business Benefits

Why Read this Report

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for marketers: rapid, compliant, and effective localization efforts; syndication of valuable content to where it helps customers; and personalized experiences. Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

by Ryan Skinner with Oliwia Berdak, Anna Vyshnevska, Christine Turley

Company

About UsCareersPress and MediaContactEthics & Compliance
Privacy PolicyTerms of Service

© 2022, Aprimo All Rights Reserved.