Senior Vice President Alliances and Industry Solutions
Mark Fera is the Senior Vice President Alliances and Industry Solutions for Aprimo. In his role, working collaboratively with the Americas, International and Alliances GTM teams, Mark’s teams develop industry specific solutions to address the most pressing marketing needs of CMOs, CFOs, and CIOs. Mark has over 25 years of software industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities, with a focus on creating industry specific value propositions for clients.
Prior to joining Aprimo, Mark was an Executive Director in EY’s Advisory Practice, managing go-to-market activities including business development, solution and asset development, operations, and delivery methodologies. His focus was growing his global EY practice across all industries with fortune 500 companies.
Prior to EY, Mark spent nearly a decade with Accenture, where he held a number of client leadership positions with Fortune 100 clients. While there, he led a number of CPG client engagements in marketing transformation, integrated commercial planning, enterprise business planning, and supply chain efficiency. He has extensive experience in Strategy, Analytics, CRM, PLM, and Sales & Marketing Transformation with fortune 500 companies. He also served as the Global Lead for the Accenture’s Product Portfolio Optimization practice, as well as, the North America Product Innovation and Product Lifecycle Management lead for consumer goods and retail.
Prior to Accenture, he held numerous positions with i2 Technologies (now JDA), including Vice President, Sales Operations for the Americas organization, where he oversaw all aspects of strategy, planning, budgeting, target setting and launching new industries.
Mark has one son, lives in Chicago, and is an active member of the community.